Brad developed a love of wine and the art of winemaking after meeting his now wife, Shelby Hearn Ulrich in 2018. After a successful career as a high school history teacher, Brad pursued a harvest internship at Premium Wine Group in Mattituck, NY in the Fall of 2019 and quickly realized his passion and natural aptitude for winemaking.

Brad has been working at Premium Wine Group as part of the production team ever since. At the end of 2021 he was promoted to Cellar Master and now manages the cellar and cellar team.

After several years of working under Russell on Suhru wines, he stepped into the Assistant Winemaker role at Suhru Wines in the Spring of 2022 and is excited to be a part of this family business, working alongside his father-in-law Russell and sister-in-law Kylie in the winery as well as his wife Shelby and mother-in-law Sue. Brad has stepped into his own with the release of his first wine under the Suhru Wines label, a new addition to the Suhru portfolio—La Crescent—released Spring of 2023. .