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Shelby Hearn Ulrich, General Manager


Shelby Hearn Ulrich, general manager at Suhru Wines

Shelby's life has always been rooted in wine. Growing up a winemaker's daughter, she took an interest in the wine industry at a young age with her first memories including running through the vineyard, conducting “experiments” in the lab with her sister, and helping her dad during harvest.

Shelby got her start in the industry in 2005 and has since worked in tasting rooms, planted vineyards, hand-harvested grapes, bottled, worked in the cellar, and has sampled her fair share along the way! A WSET certified wine marketing professional with over 15 years work experience in the wine industry, Shelby has continued her personal wine education by touring the wine regions of Australia and Hungary, as well as many in the US. 

Before moving to the North Fork and joining Suhru Wines in 2018, Shelby lived in Brooklyn where she was a marketing professional at Penguin Random House and later running marketing efforts at Brooklyn Winery.  Shelby has served as an officer on the Board of Long Island Wine Country since 2019 and as Vice President since June of 2022. In 2023 Shelby became a Partner of Suhru Wines & Lieb Cellars and is excited to continue growing and developing both labels! Driven by her love of wine and drive to provide a relaxed, informative wine experience for all, Shelby looks forward to seeing you at the Tasting House!

Learn More About Shelby on the Suhru Blog!

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